Jean Douchey, founder of My Game Day Collections, is a TSC Fellow who is totally proving herself in the startup process. Today we carried out her LEVEL 5 // Pre-Validation module where we talked about next steps, goals, and some challenging subjects – everything from pricing strategy to a optimal launch timing.
She came prepared with sales goals and financial modeling, all relevant to her up-and-coming clothing concept. What was very clear is that pricing – particularly, looking at value over the volume of sales – will be a major benefactor in getting her customized game-day sportswear into customer hands.
Pre-Validation can be a strenuous stage in startupland – discussing logistics and big picture challenges, fundraising, and timelines. Jean is more than capable to take the necessary next steps to get My Game Day Collections further off the ground and scaling. She’s eager to have a campaign for big Nebraska sports – high school and collegiate both – every season. Be on the lookout for 2019 launch activity and dynamic content for this very smart, customizable, and high-quality game-day wear for women.