Regional Data

Population & Demographics

Our region and people excel at exceeding expectations.

Population

Our population of 960,709 is characterized by steady growth. We’ve expanded 7 percent between 2010 and 2016, growing 2 percent more than the nation. 1

Race/Ethnicity

With a diverse cultural makeup, ethnic minorities comprise 15.2% of our population including a Hispanic populace of 9.7%. 2

Age

Our reputation as a vibrant, growing community attracts young and talented workers ready to ignite their career.

  • More than 40 percent of our population is 24 years of age or younger.
  • Median Age: 35.2 3

Income

Our low cost of living and competitive wages create a spending power of $50,481 – 14.9% above nation’s ($43,925). 4

Workforce & Talent

Savvy, Sophisticated Talent.

If you’re ready to ignite your career – if you’re determined to make a mark instead of just making due – you’ll find a place. Here, we embrace entrepreneurs, cultivate innovation and let imagination run free.

Job Growth

We’ve added almost 31,000 jobs 5 – twice as much as the national average 6 over the past 10 years.

Our population not only possesses the education and qualities employers are looking for, but also encompasses the Midwest work ethic simply part of the fabric of our region.

Productivity

Our workforce demonstrates the Midwest work ethic, producing $4,000 more goods and services than the average worker does. 7

Education

Our quality workforce is well educated – see Education section for more details.

More than 91 percent of adults 18 years and older are high school graduates, compared to the national average of 88 percent.

More than 35 percent of Greater Omaha’s workforce (25 – 60) possess a bachelor’s degree or higher, compared to the national average of 31 percent. 8

Business Environment

Companies, tiny to titan, flourish here.

From our strong business climate, to our first-class resources, we’re proud to cultivate an environment ideally suited for companies wishing to start, grow or expand operations.

A Diverse Mix of Industries

Our steady economic growth is the envy of the nation.

Greater Omaha produces more than $47 billion in goods and services each year

  • Outpaced the nation in economic growth for the past 3 years in:
    • Professional & Business Services: Increased 14.6% vs 9.2%
    • Finance & Insurance: Increased 14.7% vs 3.8%
    • Transportation & Warehousing: 0.4% vs -1.1%
  • Our Information industry is booming with a $173M increase over the last two years 9

We work hard to keep the business climate friendly and taxes moderate.

Our cost of doing business is 6.1 percent below the national average. 10

Overall Index Services Manufacturing
Digital R&D Corporate
93.9 90.4 86.4 84.2 96.7

Taxes

Nearly 30 percent below the national average in tax rates 11

Effective Tax Rates Ranks (out of 75 U.S. cities)
Corp. Income Tax Other Corp. Taxes Statutory Labor Costs Total Effective Tax Rate CIT OCT SLC TETR Total Tax Rate
21.9% 10.3% 19.5% 51.8% 5 21 9 5 71.9

Top Employers

Top 25 Largest Employers

Fortune Thrives Here

We’re proud of the fact that some of the world’s most recognizable companies are based here. We’re even more proud of the impact they’re having around the nation – and the globe.

Fortune 500s Fortune 1000s
Berkshire Hathaway (No. 2) Valmont Industries (No. 804)
Union Pacific (No. 143) Green Plains Inc. (No. 662)
Peter Kiewit Sons’ Inc. (No. 324) TD Ameritrade (No. 674)
Mutual of Omaha (No. 342) West Corporation (No. 864)
Werner Enterprises (No. 934)

Education

A world of opportunity awaits.

We are home to award-winning schools and nationally-recognized universities. Innovation and experience work in collaboration, improving education for students of all ages. To them we say: Study hard, engage your brain, dream big and go for it – no coasting allowed.

K-12 Education

Study hard. Engage your brain. Dream big.

Parents want quality choices for education – and we pass the test.

We consistently rank among the leading states in the nation for percentage of high school graduates, which means employers here have the benefit of drawing from a very well-educated workforce.

We know today’s students are tomorrow’s innovators. That’s why our schools – both established and new – focus on equipping our youth with the skills they need to join an evolving workplace.

What’s your child’s passion – and if we nurture it, where will it lead? We’re as eager as you are to find out.

School Districts

Cass County

Conestoga Public Schools
Elmwood-Murdock Public Schools
Louisville Public Schools
Plattsmouth Public Schools
Weeping Water Public Schools

Dodge County

Archbishop Bergan Catholic Schools PreK-12
Fremont Public Schools PreK-12
Howells-Dodge Consolidated School K-12
Logan View Public Schools K-12
North Bend Central School PreK-12
Scribner-Snyder Community School K-12
Trinity Lutheran School PreK-8

Douglas County

Brownell Talbot School
Douglas County West Community School
Elkorn Public Schools
Millard Public Schools
Omaha Public Schools
Omaha Catholic Schools
Ralston Public Schools
Trinity Lutheran School
Westside Community Schools

Pottawattamie County

A-H-S-T Community School District
Council Bluffs Community School District
Lewis Central Community School District
Riverside Community School District
Treynor Community School District
Tri-Center Community School District
Underwood Community School District
Walnut Community School District

Sarpy County

Bellevue Public Schools
Gretna Public Schools
Papillion La-Vista Public Schools
Springfield Platteview Community Schools

Washington County

Arlington Public Schools
Blair Community Schools
Fort Calhoun Community Schools
St. Paul’s Lutheran School

Higher Education

From business and education to science, medicine, technology and the liberal arts, we are home to some of the nation’s leading colleges and universities. We are also home to two internationally recognized medical schools: the University of Nebraska Medical Center and CHI Health Creighton University Medical Center. And they are all within easy access. 12

Greater Omaha Higher Education Enrollment 13

Institution Enrollment 14 Location
Bellevue University 9,942 Bellevue
Clarkson College 1,204 Omaha
College of Saint Mary 1,037 Omaha
The Creative Center 109 Omaha
Creighton University 7,736 Omaha
Iowa Western Community College 5,439 Council Bluffs
ITT Technical Institute 597 Omaha
Kaplan University – Council Bluffs Campus 250 Council Bluffs
Kaplan University – Omaha/Bluffs Campus 615 Omaha
Metropolitan Community College Omaha/Fremont 17,376 Omaha
Midland University 1,126 Fremont
Nebraska Christian College 139 Papillion
NE Methodist College of Nursing & Allied Health 878 Omaha
University of Nebraska at Omaha 14,786 Omaha
University of Nebraska Medical Center 3,655 Omaha
University of Phoenix – Omaha Campus 71 Omaha
Vatterott College 405 Omaha
Total 67,732

Utilities

Power considerations are a given as companies – from data centers to manufacturers – decide where to make their home. That scores in our favor.

Without compromising quality, service or availability, businesses and residents benefit significantly from utility

Electricity 15

Compared to the national average, Nebraska-Iowa rates:

  • Commercial: 12.1% below
  • Industrial: 2.1% above

Natural gas 16

  • Commercial: 22.6% below national average
  • Industrial: 20.5% above

Cost of Living

With a cost of living 8.2% below the national average, we’re proud to call the Omaha area home. 17

Cost of Living Comparisons Composite Index Grocery Items Housing Utilities Transportation Health Care Misc. Goods & Services
Greater Omaha 91.8 93.9 84.8 90.7 95.6 98.5 94.9
Peers Louisville 88.8 85.3 77.4 89.7 98.1 89.4 96.1
Salt Lake City 93.8 95.3 92.4 78.4 109.3 91.9 94.6
Colorado Springs 94.0 96.8 97.0 72.5 98.2 102.8 94.5
Competitors Des Moines 84.6 91.5 71.4 89.7 82.2 90.5 90.8
Oklahoma City 89.9 92.2 82.3 98.2 98.6 97.5 89.4
Kansas City 93.1 99.9 81.8 83.7 95.1 97.0 101.0
Aspirational Raleigh 94.4 113.4 69.3 96.2 91.5 103.9 106.0
Nashville 95.5 95.8 86.9 89.9 101.5 83.1 103.4
Austin 96.7 86.9 94.8 102.9 98.3 102.7 99.1

Transportation

A Key Transportation Hub

We’re served by a ring of interstate highways, railroads, motor freight, air and river transportation.

Reach your destination in 2- 3 days with easy access to I-80 and I-29.

  • Major Rail Centers
    • Burlington Northern Santa Fe
    • Canadian National Railway Company
    • Union Pacific Railroad

28 direct flights including San Francisco, Los Angeles, New York City and Washington, D.C. 18

Barge traffic can navigate the Missouri River 10 months of the year.


  1. Source: U.S. Census Bureau, Population Division, “Annual Estimates of the Resident Population: April 1, 2010 to July 1, 2016” ↩︎
  2. Source: U.S. Census Bureau, 2011-2015 American Community Survey 5-Year Estimates, “Table DP05: Demographic and Housing Estimates” ↩︎
  3. Source: U.S. Census Bureau, 2011-2015 American Community Survey 5-Year Estimates, “Table S0101: Age and Sex”. ↩︎
  4. Source: U.S. Bureau of Economic Analysis, “Real per capita personal income (chained (2009) dollars)” ↩︎
  5. Source: Department of Labor, Bureau of Labor Statistics, Local Area Unemployment Statistics ↩︎
  6. Source: Department of Labor, Bureau of Labor Statistics, Current Population Survey ↩︎
  7. Source: U.S. Department of Commerce, Bureau of Economic Analysis, Real GDP Per Capita (by metropolitan area) ↩︎
  8. Source: U.S. Census Bureau, 2011-2015 American Community Survey 5-Year Estimates, “Table B15001: Sex by Age by Educational Attainment for the Population 18 Years and Over” ↩︎
  9. Source: U.S. Department of Commerce, Bureau of Economic Analysis, Real GDP by metropolitan area ↩︎
  10. Source: KPMG, Competitive Alternatives 2016 ↩︎
  11. Source: KPMG, Focus on Tax 2016 ↩︎
  12. Source: National Center for Education Statistics, IPEDS, 2016 Completions, “Number of students receiving awards/degrees by award level, race/ethnicity, and gender and age: July 1, 2015 to June 30, 2016 (C2016 C)” ↩︎
  13. Sources: National Center for Education Statistics (NCES), Fall 2012 ↩︎
  14. Enrollment includes students seeking a certificate/degree as reported by NCES ↩︎
  15. Source: U.S. Energy Administration, 2016 Average retail price of electricity ↩︎
  16. Source: U.S. Energy Administration, 2015 Natural Gas Prices ↩︎
  17. Source: Council for Community and Economic Research (C2ER), 2016 Cost of Living Index ↩︎
  18. Source: Omaha Airport Authority ↩︎

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