Omaha by Design was founded in 2001 as an effort to help make Omaha a better city by interjecting urban design principles and policy into the city’s master plan and ongoing development. The organization has worked for over a decade with city, public, and private stakeholders to conceptualize, create, and refine a series of critical landmark overlays, amendments, and policies that have been adopted and approved by Omaha Mayor and City Council. Omaha by Design has also facilitated or implemented large and small demonstration projects throughout the city to create illustrative examples of current best practice in urban design and policy. Omaha by Design contributes to a thriving metro by convening, engaging, educating, and advocating for excellence in urban design and policy.