GREATER OMAHA IN 2040
PEOPLE. PLACE. PROSPERITY.
OUR PREFERRED FUTURE
The area is known as a place that treasures each individual and businesses have the talent they need. The regional economy is robust and growing with an aggressive startup scene and a diverse collection of internationally-recognized businesses, small and mid-sized businesses, and corporate headquarters – all of which recognize ethical practices as drivers of profit. All area leaders regularly collaborate and leverage technology and resources to deliver effective solutions to community challenges and opportunities, ensuring a seamless delivery system of services to those in need.
PARTNERSHIPS & LEVERAGE
This plan was fueled by that same spirit of partnership – the Greater Omaha Chamber, United Way of the Midlands and Urban League of Nebraska working together to elevate our economy, all of us doing our part.
We think of People Place Prosperity like a new era of pioneering and homesteading. We need a variety of partners willing to strike out with us, to share our vision, to clear new ground and raise an occasional “barn” – whether it’s venture capital for start-ups or the number of internships offered to college students – to take our talent, our region and our economy to the next level, to secure greater prosperity for all.
Our history shows that when we can see a vision and work together, amazing things are possible. What will our next 20 years bring? Only we have the answers.
Principle 1: Toward the vision
Rationale: When choosing which opportunities to pursue, we need to ask, “How does this align with our vision for People, Place, Prosperity?” The Greater Omaha Chamber can do many things, but it must choose to do things that will have the most impact toward our vision.
Principle 2: Grow the pie, don’t cut the pie
Rationale: Denver, Nashville and other highly competitive areas have agreements that prioritize the region’s best interests over any individual agent or municipality. The principle is to grow the pie (cooperation) rather than cut the pie (competition).
Principle 3: Powerful partnerships
Rationale: Greater Omaha’s future is dependent on working beyond silos. People, Place, Prosperity was born out of a unique partnership between the Greater Omaha Chamber, United Way of the Midlands, and the Urban League of Nebraska. New and unconventional partnerships will be required to bring this vision to life.
Principle 4: Every life is of equal value
Rationale: Greater Omaha’s future requires each person reaching his or her full potential. This is why we want to close the equity gap and raise the region’s standard of living. It’s why we choose to support diversity and inclusion efforts.
Principle 5: Experimentation and opportunism
Rationale: If we want different results, we have to take risks, prototype quickly, and work in new combinations with different partners. We have to be the change we want to see throughout our region and be prepared to take decisive action when an opportunity presents itself.
ABOUT THIS INITIATIVE
Since February 2017, the Strategic 4Sight (S4S) initiative – launched by the Greater Omaha Chamber, United Way of the Midlands and Urban League of Nebraska – has worked with hundreds of people across the region to prioritize the trends facing our region and imagine a future vision and course of action. See the process.
We’ve proven that we’re a great place to live and raise a family. We’ve won awards for economic development. We’ve appeared on many “Best” lists. Now we must prove to ourselves, and then the world, that we have the economic vision and muscle to expand our economy in ways that result in higher wages, more sustainable economic growth and more people reaching their potential.
We believe in the power of prosperity – not under our breath but publicly and unapologetically. Paths to prosperity for all citizens allow each of us to care for the immediate needs of our families, secure a strong future for ourselves and our children, and engage in making Greater Omaha an even better place to live, work and play.
This initiative was developed collaboratively and it should be shared and used in that same spirit. It is about the region’s potential. Use this vision to inspire and act. Together, we will accomplish more.