Our Advantage

Omaha – We Don’t Coast

Companies, tiny to titan, flourish here – from the neighborhood mom & pop to the Fortune 500s known around the world. We embrace entrepreneurs, cultivate innovation and let imagination run free.

This is no flyover country – prepare to land.

A region that excels at exceeding expectations.

986,007 population

Characterized by steady growth, we’ve expanded by 9 percent between 2010 and 2019, growing 3% more than the nation 1.

  • OMA: 9.0%
  • U.S.: 6.1%

Median age: 35.6

35% of our population is 24 years of age or younger. 2

We make more – and pay less.

Our low cost of living and competitive wages create a spending power of $56,718 – 15.8% above nation’s ($48,980) 3.

Our steady economic growth is the envy of the nation.

Since 2007, we’ve added almost 54,000 jobs. 4 

  • (OMA: 12.1% vs. U.S.: 7.9%)

Greater Omaha produces more than $50 billion in goods and services each year 6.

Outpaced the nation in economic growth for the past 6 years in 6:

  • Finance & Insurance: Increased 26.2% vs 7.1%
  • Transportation & Warehousing: Increased 29.6% vs 19.0%
  • Health Care & Social Assistance: Increased 17.1% vs 16.2%

Our Information industry is booming with a 33% increase over the last 5 years.

Our entrepreneurs are more successful – earning an income 65% higher than the national average 7.

  • $56,398 (Omaha) vs $34,218 (US)

Companies, tiny to titan, flourish here.

From our strong business climate, to our first-class resources, we’re proud to cultivate an environment ideally suited for companies wishing to start, grow or expand operations.

Fortune 500

  • Berkshire Hathaway, Inc. (#4)
  • Union Pacific Railroad (#134)
  • Mutual of Omaha (#336)
  • Peter Kiewit Sons’ Inc. (#340)

Fortune 1000

  • TD Ameritrade (#509)
  • Green Plains Inc. (#644)
  • Valmont Industries (#806)
  • Werner Enterprises (#867)

Anchor Companies

  • Conagra Brands
  • Facebook
  • fiserv.
  • Google
  • LinkedIn
  • Novozymes
  • PayPal
  • Verizon Media

We work hard to keep the business climate friendly and taxes moderate.

Our cost of doing business is 12% better than the national average 8.

Utilities

Electricity 9

Compared to the national average, Nebraska-Iowa rates:

  • Commercial: 21.5% below
  • Industrial: 13.8% above
Green Energy Solutions
  • 50% of the energy MidAmerican Energy provides each year comes from wind energy. 10
  • OPPD will be 50 percent renewable by 2020.
Natural gas 11
  • Commercial: 15.7% below the national average
  • Industrial: 16.9% above the national average
Competitive state and local incentive programs

Top States for Business 12

  • NE: #11
  • Iowa: #17

Savvy, Sophisticated Talent.

Our population not only possesses the education and qualities employers are looking for, but encompasses the Midwest work ethic simply part of the fabric of our region.

92% of Greater Omaha’s workforce (25 – 64) are high school graduates (compared to the national average of 89%) and 37% possess a bachelor’s degree or higher (compared to the national average of 33%).13

 

America’s Top States to get an Education 14

  • #6 Nebraska
  • #9 Iowa

Omaha’s workforce is more productive

  • Producing $1,500 more goods and services than the average worker 15
  • • Omaha: $59,284 vs U.S.: $57,745

A Key Transportation Hub

We’re served by a ring of interstate highways, railroads, motor freight, air and river transportation. Reach your destination in 2- 3 days with easy access to I-80 and I-29

Major Rail Centers

  • Burlington Northern Santa Fe
  • Canadian National Railway Company
  • Union Pacific Railroad

Direct Flights

33 direct flights including San Francisco, Los Angeles, New York City and Washington, D.C.

Barge Traffic

Barge traffic can navigate the Missouri River 10 months of the year

We’re Only as Boring as You Are.

We soak up a dynamic slate of entertainment that showcase the sights, sounds, creativity – and tastes – that typify our community. Affordable housing, great schools and universities, innovative hospitals and medical centers encompass all of the indispensable elements you need to flourish.

See We Don’t Coast to learn more!


  1. Source: U.S. Census Bureau, Population Division, “Annual Estimates of the Resident Population: April 1, 2010 to July 1, 2019” ↩︎
  2. Source: U.S. Census Bureau, 2014-2018 American Community Survey 5-Year Estimates. ↩︎
  3. Source: U.S. Bureau of Economic Analysis, “2017 Real per capita personal income (chained (2012) dollars)” ↩︎
  4. Source: U.S. Bureau of Labor Statistics, LAUS, 2007-2019. ↩︎
  5. Source: U.S. Bureau of Labor Statistics, CPS, 2007-2019. ↩︎
  6. Source: U.S. Bureau of Economic Analysis, Real GDP by Metro Area by Industry, 2013-2018. ↩︎
  7. Source: U.S. Bureau of Economic Analysis, REIS, 2016-2018. ↩︎
  8. Source: Dr. Eric Thompson, UNL, 2020 Barometer. ↩︎
  9. Source: U.S. Energy Administration, 2018 retail price of electricity ↩︎
  10. Source: MidAmerican Energy, 2019 Fact Sheet. ↩︎
  11. Source: U.S. Energy Administration, 2018 Natural Gas Prices.  ↩︎
  12. Source: Forbes, 2019 ↩︎
  13. Source: U.S. Census Bureau, 2014-2018 American Community Survey 5-Year Estimates. ↩︎
  14. U.S. News & World Report, 2019 ↩︎
  15. U.S. Bureau of Economic Analysis, Real GDP by Metro Area, 2018. ↩︎

DOWNLOADS

EXECUTIVE SUMMARY ⬇️
This is no flyover city. Prepare to land.

QUALITY OF LIFE REPORT ⬇️
Enthusiastic, full living with serious cool factor.

WE DON’T COAST MAGAZINE ⬇️
We chose to be in the center – see why.

HOW DO WE STACK UP?

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