Our Advantage

Omaha – We Don’t Coast.

Companies, tiny to titan, flourish here – from the neighborhood mom & pop to the Fortune 500’s known around the world. We embrace entrepreneurs, cultivate innovation and let imagination run free.

This is no flyover country – prepare to land.

A region that excels at exceeding expectations.

960,709 population

Characterized by steady growth, we’ve expanded by 7 percent between 2010 and 2016, growing 2 percent more than the nation 1.

  • OMA: 6.52%
  • U.S.: 4.66%

Median age: 35.2

More than 40 percent of our population is 24 years of age or younger. 2

We make more – and pay less.

Our low cost of living and competitive wages create a spending power of $50,481 – 14.9% above nation’s ($43,925) 3.

Our steady economic growth is the envy of the nation.

We’ve added almost 31,000 jobs 4 – twice as much as the national average 5 over the past 10 years

  • (OMA: 7.1% vs. U.S.: 3.7%)

Greater Omaha produces more than $47 billion in goods and services each year 6.

Outpaced the nation in economic growth for the past 3 years in 6:

  • Professional & Business Services: Increased 14.6% vs 9.2%
  • Finance & Insurance: Increased 14.7% vs 3.8%
  • Transportation & Warehousing: 0.4% vs -1.1%

Our Information industry is booming with a $173M increase over the last two years

Our entrepreneurs are more successful – earning an income that’s twice as high as the national average 7.

  • $62,665 (Omaha) vs $31,448 (US)

Companies, tiny to titan, flourish here.

From our strong business climate, to our first-class resources, we’re proud to cultivate an environment ideally suited for companies wishing to start, grow or expand operations.

Fortune 500

  • Berkshire Hathaway, Inc. (#2)
  • Union Pacific Railroad (#143)
  • Peter Kiewit Sons’ Inc. (#324)
  • Mutual of Omaha (#342)

Fortune 1000

  • TD Ameritrade (#674)
  • Green Plains Inc. (#662)
  • Valmont Industries (#804)
  • West Corporation (#864)
  • Werner Enterprises (#934)

Anchor Companies

  • Conagra Brands
  • Facebook
  • First Data
  • Google
  • LinkedIn
  • Novozymes
  • PayPal

We work hard to keep the business climate friendly and taxes moderate.

Our cost of doing business is 6.1 percent below the national average 8.

Utilities

Electricity 9

Compared to the national average, Nebraska-Iowa rates:

  • Commercial: 12.1% below
  • Industrial: 2.1% above
Green Energy Solutions
  • MidAmerican Energy: #1 in the nation for ownership of wind powered electric generation
  • OPPD will be 75 percent carbon free by 2023
Natural gas 10
  • Commercial: 22.6% below national average
  • Industrial: 20.5% above

Taxes

71.9 Total Tax Index puts us nearly 30 percent below the national average (KPMG, Focus on Tax 2016)

Competitive state and local incentive programs

Top States for Business 11

  • NE: #3
  • Iowa: #14

Savvy, Sophisticated Talent.

Our population not only possesses the education and qualities employers are looking for, but encompasses the Midwest work ethic simply part of the fabric of our region.

“Cargill was also attracted to – and now benefits from – the region’s educated and motivated workforce. We have little problem finding employees who want to be engaged, work hard and excel.” – Matt Parsons, facility manager, Cargill

More than 91 percent of adults 18 years and older are high school graduates, compared to the national average of 88 percent.

More than 35 percent of Greater Omaha’s workforce (25 – 60) possess a bachelor’s degree or higher, compared to the national average of 31 percent. 12

America’s Top States to get an Education 13

  • #5 Nebraska
  • #9 Iowa

Omaha’s workforce is more productive

  • Producing $4,000 more goods and services than the average worker 14
  • Omaha: $57,334 vs U.S.: $52,896
  • (Productivity has increased/grown) Twice as fast when compared to the nation

A Key Transportation Hub

We’re served by a ring of interstate highways, railroads, motor freight, air and river transportation. Reach your destination in 2- 3 days with easy access to I-80 and I-29

Major Rail Centers

  • Burlington Northern Santa Fe
  • Canadian National Railway Company
  • Union Pacific Railroad

Direct Flights

28 direct flights including San Francisco, Los Angeles, New York City and Washington, D.C.

Barge Traffic

Barge traffic can navigate the Missouri River 10 months of the year

We’re Only as Boring as You Are. – Or – Sit back. Enjoy yourselves. We’ll take care of the rest.

We soak up a dynamic slate of entertainment that showcase the sights, sounds, creativity – and tastes – that typify our community. Affordable housing, great schools and universities, innovative hospitals and medical centers encompass all of the indispensable elements you need to flourish.

See We Don’t Coast to learn more!


  1. Source: U.S. Census Bureau, Population Division, “Annual Estimates of the Resident Population: April 1, 2010 to July 1, 2016” ↩︎
  2. Source: U.S. Census Bureau, 2011-2015 American Community Survey 5-Year Estimates, “Table S0101: Age and Sex”. ↩︎
  3. Source: U.S. Bureau of Economic Analysis, “2015 Real per capita personal income (chained (2009) dollars)” ↩︎
  4. Source: Department of Labor, Bureau of Labor Statistics, Local Area Unemployment Statistics ↩︎
  5. Source: Department of Labor, Bureau of Labor Statistics, Current Population Survey ↩︎
  6. Source: U.S. Department of Commerce, Bureau of Economic Analysis, Real GDP by metropolitan area ↩︎
  7. Source: U.S. Department of Commerce, Bureau of Economic Analysis, “Tables CA25N & CA4” ↩︎
  8. Source: KPMG, Competitive Alternatives 2016 ↩︎
  9. Source: U.S. Energy Administration, 2016 Average retail price of electricity ↩︎
  10. Source: U.S. Energy Administration, 2015 Natural Gas Prices ↩︎
  11. Source: Forbes, 2016 ↩︎
  12. Source: U.S. Census Bureau, 2011-2015 American Community Survey 5-Year Estimates, “Table B15001: Sex by Age by Educational Attainment for the Population 18 Years and Over” ↩︎
  13. Source: CNBC – July 2017 ↩︎
  14. Source: U.S. Department of Commerce, Bureau of Economic Analysis, Real GDP Per Capita (by metropolitan area) ↩︎

How do we stack up?

City Rankings

  • #39 – Tech Talent Scorecard
    CBRE – 2017
  • #8 – Best Large Real-Estate Market (Omaha)
    WalletHub – Aug. 2017
  • #9 – Best City for Renters (Omaha)
    WalletHub – July 2017
  • #10 – 2016 Digital Cities: Winners Focus on Transparency, Security, Infrastructure (250,000 – 499,999 category)
    Digital Communities – March 2017
  • #6 – The 12 Metro Areas With the Least-Stressed Commuters
    LawnStarter – Oct. 2016
  • #19 – Best for Vets: Places to Live 2016 – Large Cities (Omaha)
    Military Times – Sept. 2016
  • #8 – 2016’s Happiest States in America (Nebraska)
    WalletHub – Sept. 2016
  • #7 – 2016’s Happiest States in America (Iowa)
    WalletHub – Sept. 2016
  • 11 Top Tech Cities in the Midwest
    ComputeMidwest.com – Sept. 2016
  • #6 – Best Large City for First-Time Home Buyers
    WalletHub – July 2017
  • #11 – 2016’s Best Cities to Start a Career
    WalletHub – May 2016
  • #1 – Best Cities for Singer-Songwriters
    Livability – April 2016
  • One of the 25 Perfect Weekend Getaways
    MidwestLiving – 2016
  • #6 – The Best Cities for First-Time Homebuyers
    SmartAsset – March 2016
  • #7 – The Top Ten Cities for Creatives
    SmartAsset – Jan. 2016
  • One of the Top Cities for Site Selection Assistance
    GlobalTrade – Jan. 2016
  • #3 – The Best Cities to Find a Job in 2016
    ZipRecruiter – Jan. 2016
  • #9 – 2015’s Most Caring Cities in America
    WalletHub – Dec. 2015
  • One of the top Beer Cities (Omaha)
    Livability.com – Dec. 2015
  • One of the Top Cities for Global Trade (Omaha)
    Global Trade – Oct. 2015
  • #2 – Cities with the Most Debt Savvy Residents in Nebraska
    SmartAsset – Sept. 2015
  • #1 – The Top 10 Best American Cities to Work in Tech in 2015
    SmartAsset – Sept. 2015
  • The 5 Best Big Cities (Best in the Midwest)
    Time.com/money – Aug. 2015
  • #2 – Best Places to Live 2015 (Papillion)
    Time.com/money – Aug. 2015
  • #25 – Best Places to Live (Omaha)
    U.S. News & World Report – 2017
  • #15 – 2015’s Best City to Be a Driver
    WalletHub – July 2015
  • #2 – 2015’s Best City for Recreation
    WalletHub – July 2015
  • #1 – Best U.S. Cities for Paid Internships
    Time.com/money – June 2015
  • #2 – Best Cities to Find a Job in 2015
    Fortune – June 2015
  • #15 – 2015’s Best City for Families
    WalletHub – June 2015
  • #1 – The U.S. Healthcare Affordability Index (35 U.S. Metropolitan Areas)
    Castlight Health – June 2015
  • #10 – 15 Most Inspiring Cities for Young Artists
    USA Today – June 2015
  • #1 – Best Cities for Car Drivers
    NerdWallet – May 2015
  • #2 – Best U.S. Cities for Millennial College Students
    CNBC – May 2015
  • #20 – 2015’s Best Cities to Start a Career
    WalletHub – May 2015
  • #5 – 2015’s Best Cities to Work for a Small Business
    WalletHub – May 2015
  • #2 – Top Theatre Venues in the Midwest (Orpheum Theater and Holland Performing Arts Center)
    Venues Today – April 2015
  • #8 – The Top 10 Cities for New College Grads
    SmartAsset – April 2015
  • #18 – The 2014 Community Well-Being Rankings
    Governing.com – April 2015
  • #6 – The Top Ten Cities for First-Time Homebuyers
    SmartAsset – March 2015
  • #2 – The 15 Best U.S. Cities for Millennial College Students
    OnlineColleges – March 2015
  • #18 – 2014 Community Well-Being Rankings
    Gallup Healthways Well-Being Index – Feb. 2015
  • #6 – 10 Best Places to Live If You’re Trying to Save Money
    GOBankingRates – Feb. 2015
  • One of the top 13 Fastest Growing Tech Hubs in the U.S. (Omaha)
    Uncubed.com – Feb. 2015
  • #1 – Where People are Saving the Most by Refinancing in Nebraska (Douglas County)
    SmartAsset – Feb. 2015
  • #7 – Best Cities to Get a Job in 2015 (Omaha)
    ZipRecruiter/msn.com – Jan. 2015
  • #5 – Best Metro Area (Omaha-Council Bluffs) for STEM Professionals
    WalletHub – Jan. 2015
  • #7 – Best City to Find a Job
    WalletHub – Jan. 2015

State Rankings

  • #10 – America’s Best States to Live (NE)
    #9 – America’s Best States to Live (IA)
    CNBC – Jully 2017
  • #6 – America’s Top States for Business – Business Friendliness (NE)
    CNBC- July 2017
  • #5 – America’s Top States to get an Education (NE)
    CNBC – July 2017
  • #9 – Top States to get an Education (IA)
    CNBC – July 2017
  • #13 – Startup Activity – Rate of New Entrpreneurs (Nebraska)
    The Kauffman Index – 2017
  • #1 – Best States for First-time Homebuyers (Iowa)
    #10 –  Best States for First-time Homebuyers (Nebraska)
    Bankrate – Feb 2017
  • #7 – Main Street Entrepreneurship – Rate of Business Owners (Nebraska)
    #13 – Startup Activity – Rate of New Entrepreneurs (Nebraska)
    #17 – Growth Entrepreneurship – Rate of Startup Growth (Nebraska)
    The Kauffman Index – Aug. 2016
  • #15 – Top States for Well-Being (Nebraska)
    Gallup – Jan. 2017
  • #3 – Best States for Business (Nebraska)
    Forbes – Nov. 2016
  • #5 – Top States, Gallup Job Creation Index (Nebraska)
    Gallup – Feb. 2016
  • #3 – Best States for Business (Nebraska)
    Forbes – 2015
  • #4 – States With Highest Confidence in State Economy (Nebraska)
    Gallup – Feb. 2016
  • #7 – Volunteering and Civic Engagement (Nebraska)
    Corporation for National and Community Service – Dec. 2015
  • #3 – Best States For Business (Nebraska)
    Forbes – Dec. 2015
  • Top Innovative States (Nebraska)
    U.S. Chamber of Commerce Foundation – 2015
  • #2 – Pollina Corporate Top 10 Pro-Business States (Nebraska)
    Pollina Corporate Real Estate, Inc. – Nov. 2015
  • Top 10 State for Business Climate (Nebraska)
    U.S. Chamber of Commerce Foundation – Oct. 2015
  • #3 – Best States For Business (Nebraska)
    Forbes – Oct. 2015
  • #9 – Top Ten States for Overall Business Climate (Nebraska)
    U.S. Chamber of Commerce Foundation – Oct. 2015
  • #7 – Top 10 State for Financial Well-Being in 2014 (Nebraska)
    Gallup-Healthways – Oct. 2015
  • #9 – Top 10 State for Financial Well-Being in 2014 (Iowa)
    Gallup-Healthways – Oct. 2015
  • #3 – The Fastest-Growing States For Tech Jobs in 2015 (Nebraska)
    Forbes – Aug. 2015
  • America’s Worst States To Live In/Best States to Live In (Nebraska and Iowa)
    RoadSnacks – July 2015
  • #7 – 2014 State Well-Being Rank (Nebraska)
    Gallup Healthways Well-Being Index – Feb. 2015
  • #7 – Top 10 States Ranked Highest for Overall Well-Being (Nebraska)
    CNBC – Feb. 2015
  • #2 – Lowest Unemployment Rate in the United States (Nebraska)
    POLITICO Magazine – Jan. 2015
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