In an era when speed and reliability make or break SportsTech companies, the Omaha region is emerging as a strategic powerhouse.

Few understand that better than Sideline Power CEO Matt Starr, who has watched his company grow into a national supplier of coaching communication tools and sports technology. The advantages of operating in Omaha are clear, and they reflect why more SportsTech companies are taking notice of the region.

“Omaha’s a great fit for what we do. Being right here in the middle of the country keeps us close to our customers, high schools and colleges that rely on us for equipment and technology,” Starr said. “It’s also close enough to major transportation routes and suppliers, but still has that small-town reliability and work ethic that fits who we are.”

Fast delivery can define an entire season for coaches and athletic programs.

Omaha’s strategic location has been a major advantage.

“From here, we can ship to either coast in just a few days, which makes a big difference during football season when coaches need things fast,” Starr said. “The logistics side has always been smooth because we’re centrally located and have good access to major carriers and highways.”

Infrastructure plays an equally important role. For tech-forward companies, even the basics matter.

“Reliable internet and utilities might sound basic, but for an e-commerce and tech-based business, it’s a big deal,” Starr said. 

Omaha’s workforce continues to be one of its strongest elements.  An attitude that favors hard work and people who know competition fits perfectly in an industry where game-day performance is everything.

Starr praised the area’s talent pool, noting, “The work ethic here is second to none. People show up, work hard and take pride in doing things the right way. A lot of folks around here have a sports background too, so they understand the mindset of the coaches we work with.”

SportsTech businesses like Sideline Power thrive where relationships and trust run deep, and Omaha delivers on both.

“We’ve built strong relationships with local schools, colleges and organizations that share our passion for sports,” Starr said. “Those partnerships have helped us grow and stay connected to the community.”

Omaha’s regional business climate is rooted in collaboration and there’s a strong sense of community among business owners.

“Everyone wants to see Nebraska businesses win,” Starr said.

The Greater Omaha Chamber has also helped the business by making connections and relationships with businesses and other organizations easy.

“The Chamber has done a nice job connecting businesses and highlighting what makes this region special,” he added. “Their support and visibility have helped us reach more people and continue to grow our presence in the area.”

Omaha’s affordability and supportive business culture set it apart from larger markets. The cost of doing business in the Omaha area helps a growing company, Starr said. Rather than pouring money into overhead,  Sideline Power can invest more into people, technology and customers.

As Sideline Power continues to expand, Starr sees no reason to look outside of Nebraska.

“We’re continuing to grow and expand our team, product lines and services to meet the needs of coaches nationwide,” he said. “There’s a lot of opportunity in this space, and we plan to keep leading from right here in Nebraska.”

His advice to companies considering a move echoes that belief: “If you’re looking for a place where people work hard, take care of each other, and want to see you succeed, Omaha’s the place.”