For a small ophthalmology practice, Kugler Vision is making a big impression – internationally-recognized as a center of excellence in the field of vision correction and well-known regionally for its uniquely holistic approach to patient care.

“One thing that sets Kugler Vision apart from other providers is that it is the only ophthalmology practice in the state of Nebraska to offer and specialize in all seven forms of modern vision correction, which ensures an unprecedented ability to customize treatment to a patient’s specific needs,” says Stephanie Bradley, marketing manager, Kugler Vision.

Kugler Vision, founded by Omaha native Lance Kugler, MD, prides itself on bringing the most modern ophthalmic technology to the region and participates in numerous clinical trials to further advance the field of vision correction.

“This prestige has put Omaha on the map as a destination for vision correction, and patients have traveled from 47 of the 50 US states to seek vision correction treatment at Kugler Vision,” Bradley says.

Winning Insights from Our October Winner:

  • Providing an Excellent Customer Experience

“Customer service is our single biggest focus as a business. Every detail of our office, from layout to structure of appointments, has been conceived with the customer’s experience in mind,” Bradley says. “There are almost never more than 1-2 people in our lobby at any given time because our appointment model has been streamlined to eliminate office wait times. The testing offered is the most thorough in the region, so customers can be confident that their recommendations have been tailored to their specific needs.”

  • Empowering Employees and Creating a Culture in which They Can Grow and Succeed

“Kugler Vision is dedicated to fostering the professional development of its employees. We promote from within whenever possible and provide excellent continuing training for employees as technology progresses. Among the practice’s core values are the free sharing of knowledge and a dedication to putting the team ahead of any one individual. The corporate culture is close-knit and uplifting, with each team member happy to pitch in and help each other.”

  • Best Practice Tip

“Always put your customers first. Never forget that you work for them, not the other way around. Respect their feelings and their time. Whenever possible, never make them wait. And always make them feel heard.”

  • The Value of Chamber Involvement

“Being a member of the Greater Omaha Chamber has been instrumental in helping us to remain connected to our community. It’s good to be in tune to other businesses in the Omaha area and what their triumphs and challenges are. We are all stronger together and the support of the Greater Omaha Chamber has been amazing. Strong, locally-based businesses are so vital to the health of a community’s economy and to keeping the best and brightest in the area. We are proud to be members of the Greater Omaha Chamber.”

  • Impacting the Community

“Kugler Vision is dedicated to supporting the Omaha community,” Bradley says. “We regularly participate in Focus on Independence, providing free laser vision correction to those affected by paralysis, and host free continuing education events twice yearly for the benefit of local optometrists.”

Kugler Vision has also given back to the community through employee participation in Building Healthy Futures, a nonprofit providing free eye care and exams to kids in financially-vulnerable families, and through donations to the Fight for Air Corporate Cup, which benefits the American Lung Association.

Want to learn more? Learn more about Dr. Lance Kugler and the Kugler Vision team at

Many thanks to our generous sponsor! 

Premier Bank is the sponsor of the Small Business of the Month award. View more information or nominate a small business online.


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