From their vantage point as local laundromat owners, Todd and Toni Santoro saw a prime opportunity to give a new business a spin. That was in 2008. CleanWash Laundry Systems has since grown into a multi-million dollar sales and service organization.

With its team of six full-time employees in Omaha and sub-offices across the Midwest, CleanWash provides commercial, industrial and vended laundry equipment, parts and service in Nebraska, Iowa, North and South Dakota, Kansas and Missouri.

“Our philosophy is to be a partner to our commercial customers, providing the best combination of value and service. We will avoid any business path that has the potential to create an ethical conflict of interest,” says Todd Santoro, president, CleanWash Laundry Systems.

Winning Insights from Our February Winner:

  • Providing an Excellent Customer Experience

“There are two truths in business: you’re going to mess something up for a customer, and that mistake is an opportunity to show a customer what you’re willing to do to fix it. That opportunity gives your customer confidence that you will take care of them, and it gives your employees the knowledge to not make the same mistake again,” Santoro says.

  • Empowering Employees and Creating a Culture in which They Can Grow and Succeed

“The nature of our business being a niche means the majority of our employees come to us new to our industry,” Santoro says. “Through on-the-job training, web-based classes, and factory training programs, we try to provide our employees a basis where they have the knowledge to feel comfortable in their responsibilities.

“We also feel that bringing in people of different cultures and backgrounds serves to increase everyone’s knowledge and enriches their understanding of the world we live in. We’ve had service technicians from Afghanistan and Central America, a sales rep from Alaska, and others from all over the metro area. The successful mixture of these cultures is paramount to our success.”

  • Best Practice Tip

“Get your processes right when you’re small,” Santoro says. “Developing scalable processes before you need them is much easier than having to go back and fix everything because you’ve grown past one person knowing where everything is.”

  • Impacting the Community

“Our company takes great pride in ‘adopting’ fire departments, animal rescues and women’s shelters. We provide equipment free or below cost and, often times, provide free service. Additionally, we make financial contributions to the Orpheum and Omaha Zoo, provide mentors to local schools, and have worked with various state and religious programs to provide vocational training,” Santoro says.

Want to learn more about CleanWash Laundry Systems? Check out the company’s website.

Many thanks to our generous sponsor!

premier-logo

MORE IN THIS SERIES


Small Business of the Month – January 2023: McGill Law, PC LLO

Jodie McGill founded McGill Law, P.C., L.L.O. in 2011 so she could build a family law firm that allowed her to combine her passions, skills, and expertise to help more people in the Omaha community. Originally from Omaha and a graduate of Creighton Law School, Jodie...

Small Business of the Month – December 2022: Masimore, Magnuson & Associates, P.C.

At Masimore, Magnuson & Associates, P.C., they place a premium on customer service and professional development for their employees. “We believe in the value of relationships,” said Rodney Anderson, managing shareholder of MMA. “We view every client relationship...

Small Business of the Month- November 2022: Emspace + Lovgren

Truth be told, Emspace + Lovgren is not your typical agency. And Elizebeth Murphy, President, is fine with that. “We thrive on the joy of connecting with our own community,” said Murphy. “Our clients, who work in every corner of the community, are the basis of our...

Small Business of the Month- October 2022: Four Points Federal Credit Union

In 1934, the same year Babe Ruth walloped his 700th home run, infamous gangster John Dillinger was taken down, and the dust bowl swept through the prairies, the Farm Credit Administration Cooperative Credit Association was established in Omaha, Nebraska. It was one of...

Small Business of the Month – August 2022: Nebraska Home Appliance

They don’t wear capes or utility belts, nor do they wield impenetrable shields or swing supernatural hammers, but that doesn’t deter Todd Daganaar from referring to his team members at Nebraska Home Appliance as “heroes.” Hometown Heroes to be exact. “While many see...

Small Business of the Month – July 2022: Media King Communications

When it comes to bringing internet connectivity to the unconnected and underserved in Nebraska, one name stands out like a king – William King. King is head of Media King Communications, a nationally certified Minority Business Enterprise (MBE) that offers WiFi...

Small Business of the Month – June 2022: OBI Creative

O’Brien Industries (OBI Creative) is a research-based, innovation-driven advertising agency based in Omaha, Nebraska. Founded in 2001 by Mary Ann O'Brien, an Iowa-native, entrepreneur, and former CMO of Gateway Computers, the firm started small, with fewer than 12...

Small Business of the Month – May 2022: Bin There, Dump That

It’s hard to miss Bin There, Dump That. The dumpsters are bright, neon green and they’re all over the city of Omaha. Back in 2018, Sue and Peter Maier walked away from corporate America to open Bin There Dump That Omaha Dumpster Rental because they saw a need for...

Small Business of the Month – April 2022: planit inc.

When it comes to planning events, it doesn’t matter if you’re a Fortune 500 company or emerging small business, everyone wants the wow-factor that will leave attendees in awe and send them home marveling at what they experienced. Enter planit inc.: the wow-experts....

Small Business of the Month – March 2022: Imagen Body Sculpting

“Sometimes people just need to hear that they're pretty,” said Dr. Jennifer Tighe de Soto. “Seeing the change in our patients as they grow their confidence makes it easy to be passionate about what we do.” “It's like planting a garden and then watching it bloom!”...

Small Business of the Month – February 2022: Nelson Murphy Insurance & Investments

Back in 2012, if you had asked Bob Nelson and Mike Murphy to describe the world of insurance, investments, and financial planning they would have said one word (probably in unison): Complex. And, they were dead-set on simplifying it. That was the impetus behind Nelson...

Small Business of the Month – January 2022: Jeff Quinn, Magician

P.T. Barnum, the remarkable showman and entertainer in 19th century America, once famously quipped: “The noblest art is that of making others happy.” And for Jeff Quinn, that sentiment truly fuels his calling as a magician and hypnotist. “Being able to make someone...

You have a great story – tell us!

Excellence is a way of life here – earned not given – and it should be celebrated!