From their vantage point as local laundromat owners, Todd and Toni Santoro saw a prime opportunity to give a new business a spin. That was in 2008. CleanWash Laundry Systems has since grown into a multi-million dollar sales and service organization.

With its team of six full-time employees in Omaha and sub-offices across the Midwest, CleanWash provides commercial, industrial and vended laundry equipment, parts and service in Nebraska, Iowa, North and South Dakota, Kansas and Missouri.

“Our philosophy is to be a partner to our commercial customers, providing the best combination of value and service. We will avoid any business path that has the potential to create an ethical conflict of interest,” says Todd Santoro, president, CleanWash Laundry Systems.

Winning Insights from Our February Winner:

  • Providing an Excellent Customer Experience

“There are two truths in business: you’re going to mess something up for a customer, and that mistake is an opportunity to show a customer what you’re willing to do to fix it. That opportunity gives your customer confidence that you will take care of them, and it gives your employees the knowledge to not make the same mistake again,” Santoro says.

  • Empowering Employees and Creating a Culture in which They Can Grow and Succeed

“The nature of our business being a niche means the majority of our employees come to us new to our industry,” Santoro says. “Through on-the-job training, web-based classes, and factory training programs, we try to provide our employees a basis where they have the knowledge to feel comfortable in their responsibilities.

“We also feel that bringing in people of different cultures and backgrounds serves to increase everyone’s knowledge and enriches their understanding of the world we live in. We’ve had service technicians from Afghanistan and Central America, a sales rep from Alaska, and others from all over the metro area. The successful mixture of these cultures is paramount to our success.”

  • Best Practice Tip

“Get your processes right when you’re small,” Santoro says. “Developing scalable processes before you need them is much easier than having to go back and fix everything because you’ve grown past one person knowing where everything is.”

  • Impacting the Community

“Our company takes great pride in ‘adopting’ fire departments, animal rescues and women’s shelters. We provide equipment free or below cost and, often times, provide free service. Additionally, we make financial contributions to the Orpheum and Omaha Zoo, provide mentors to local schools, and have worked with various state and religious programs to provide vocational training,” Santoro says.

Want to learn more about CleanWash Laundry Systems? Check out the company’s website.

Many thanks to our generous sponsor!



Small Business of the Month – December 2020: Patricia Catering and Cocktails

At Patricia Catering and Cocktails, catering is both profession and passion. “Food nourishes us and it brings us together. Whether our clients are celebrating a marriage, welcoming a new baby or comforting family over the loss of a loved one, we pride ourselves on...

Small Business of the Month – November 2020: Blair Freeman

Maranda Adams and Ashley Kuhn saw the need for a “transparent construction company that puts the owner back in the driver seat on their projects” – so they founded Blair Freeman, Nebraska's only 100 percent woman-owned, 100 percent minority-owned Class A contractor....

Small Business of the Month – October 2020: Brickway Brewery and Distillery

Zac Triemert and his team at Brickway Brewery and Distillery wear their passion on their sleeves – and “our passion is making great beer and stiff whisky, the kind you want to share,” he said. Open in the Old Market since December 2013, Brickway encompasses three...

Small Business of the Month – Sep 2020: CombOver Contracting

Ryan DeBolt, owner of CombOver Contracting, says he’s “been climbing on roofs, making repairs and treating customers right for more than 20 years.” “We are a small company that strives for perfection on every job,” DeBolt says. CombOver specializes in roof...

Small Business of the Month – August 2020: Robert’s Nursery, Landscapes & Lawns

The employees at Robert's Nursery, Landscapes & Lawns are big fans of the “before and after” – the once weed-filled lawn that’s now a lush green or the formerly ragged backyard that’s now a staycation paradise with a fire pit, water feature and patio. “That’s why...

Small Business of the Month – July 2020: Bravium

More than a time of transition and change, the team of facilitators and executive coaches at Bravium believe it’s a time for greater clarity, alignment and action. They’re adapting and eager to help others thrive in this new economic and remote-working environment.“We...

Small Business of the Month – June 2020: Physicians Thrive

Helping doctors take control of their finances. Going above and beyond to earn our clients’ trust. That's where Physicians Thrive, a full-service financial planning company, thrives.“Just as physicians work tirelessly for their patients’ best interests, we vow to look...

Small Business of the Month – May 2020: KJK LawnCare, Inc.

KJK LawnCare started as a solo operation five years ago. It’s since grown into a full-service lawn mowing, fertilization, irrigation and landscaping company. “We take pride in delivering a world-class experience to our clients by treating every lawn like it’s our...

Small Business of the Month – Apr 2020: Royalty Roofing & Renovations

Nick Bermel launched Royalty Roofing & Renovations in 2010 because he saw the need for a higher level of professionalism in the industry. The company’s mission – to be the example of consistency and excellence in the exterior remodel industry – reflects that....

March Small Business of the Month: Carlson West Povondra Architects

The team at Carlson West Povondra (CWP) Architects has earned the admiration of Chuck Olson, CEO of OCI Insurance and Financial Services – so much so that he nominated the firm for recognition as our March Small Business of the Month. Olson knows the...

February Small Business of the Month: Verdant

If your company name is synonymous with blooming and flourishing, withering isn’t an option. What started as a full-service accounting firm in Omaha has grown into a multi-divisional business solutions company. “Verdant offers more than meets the eye,”...

January Small Business of the Month: KreativElement

KreativElement (Ke), a locally-owned and -operated digital marketing firm, is serving its clients and upholding its core values by always striving to keep TRIBE in mind, says James Duran, KreativElement’s managing partner & CMO. TRIBE stands for:...

You have a great story – tell us!

Excellence is a way of life here – earned not given – and it should be celebrated!