From humble beginnings in Omaha to a worldwide powerhouse and back, Bozell is not your average advertising agency.

“For our clients, we have generated and continue to generate communications and big ideas that are as smart as they are creative. Each begins with solid research and strategy and ends on serious results that outdo the competition and engage audiences,” said Jackie Miller, Bozell’s chief marketing officer.

Founded in 1921 by Leo Bozell and Morris Jacobs, today’s Bozell counts among its most celebrated achievements the “Milk Mustache” and “Pork, the Other White Meat” campaigns, the agency’s role in bringing the NCAA Men’s College World Series to Omaha, and the work its done for a long list of iconic local clients, including First National Bank of Omaha, Mutual of Omaha and Union Pacific.

As it approaches a century in business, Bozell is guided by a vision to “empower those who aspire to change the world.”

“This vision means more to us than just words on a page,” Miller said. “It’s what motivates us day in and day out. It’s what helps us make decisions. It’s what allows us to build lasting relationships. It’s why our clients choose to do business with us and why our employees choose to work here. It’s what our founders instilled in this company nearly a century ago, and it’s most certainly what will continue to motivate our way of business for years to come.”

Winning Insights from Our December Winner:

Providing an Excellent Customer Experience

“In advertising, to provide good customer service means that we must make our clients’ business our business. At Bozell, we call that being ‘close to the customer,’” Miller said. “We constantly work to deeply understand our clients’ business objectives, industries, market opportunities and consumer needs and expectations. If we aren’t solving business problems, we aren’t doing our job. This philosophy is exactly why we have the 60-plus-year relationships with clients like the NCAA Men’s College World Series and First National Bank of Omaha.”

Empowering Employees and Creating a Culture in which They Can Grow and Succeed

“It starts at the top. Many companies say they have a strong work culture, an open work environment and free snacks, but in order to provide a truly unique culture for your employees, you have to take some of the control off of the work environment and allow the culture to think and breathe,” said Kim Mickelsen, Bozell’s CEO. “We’ve seen firsthand that developing a flexible work environment where everyone’s needs are heard and taken into account will bring a company success in the long run and will help reduce employee turnover.”

 Best Practice Tip

“Delegate, delegate, delegate,” Mickelsen said. “Find and hire people who you trust to execute quality work at a high capacity. This is going to be the simplest way for a busy CEO who is just starting out to manage his or her workload while improving the company’s culture.”

The Value of Chamber Involvement

“Having been founded right here in Omaha, being connected to the city by way of the Greater Omaha Chamber is a big deal for us. We both share a love of the Greater Omaha area, and we both have similar goals to grow and improve our community,” Miller said. “The Chamber works hard to be true partners in helping us network and making key connections with businesses and the community.”

Impacting the Community

“Bozell has a long history of giving back. It’s been part of our DNA from the very beginning. Our founder, Morris Jacobs, strongly believed that we should ‘pay rent for the space we occupy on this earth’ by giving our time and talents,” Miller said. “Every year, we donate a significant portion of our labor hours to nonprofit work. In fact, we once received the Corporate Citizenship Award from the Greater Omaha Chamber for our philanthropy efforts. In addition, our staffers are encouraged to get involved with local organizations and nearly 30 percent of our staffers are on board positions with local nonprofits.”

Want to learn more? Learn more about Bozell at Bozell.com.

Many thanks to our generous sponsor! 

Premier Bank is the sponsor of the Small Business of the Month award. View more information or nominate a small business online.

MORE IN THIS SERIES


July Small Business of the Month: Aksarben Cinema

It is opening night of one of the summer’s biggest blockbusters – and the action is literally coming to life. An 8-foot velociraptor roams the lobby. An imposing-looking gate beckons guests to enter Jurassic World. “We try to make every event an...

May Small Business of the Month: Play It Again Sports

The team at Play It Again Sports, our May Small Business of the Month, rallies around three key operating goals: Provide new and gently-used sporting goods at a reasonable price so athletes of all ages and means can participate in sports and fitness activities Conduct...

Small Business of the Month – January 2021: The Casual Pint

The environment is casual; the dedication to catering to local craft beer lovers is anything but. “We love craft beer and what it stands for,” said David Vannier, owner of The Casual Pint, a neighborhood craft beer bar in Countryside Village. Open for more than four...

November Small Business of the Month: MyStaff Inc.

For a relatively new company, MyStaff Inc. boasts an awful lot of staffing experience. That’s what happens when three former competitors – each one a seasoned industry expert – come together to help local businesses and job seekers thrive. “All of our past...

March Small Business of the Month: Carlson West Povondra Architects

The team at Carlson West Povondra (CWP) Architects has earned the admiration of Chuck Olson, CEO of OCI Insurance and Financial Services – so much so that he nominated the firm for recognition as our March Small Business of the Month. Olson knows the...

March Small Business of the Month: Miracle Hills Clinic

Since 2015, it’s been a prescription for success at Miracle Hills Clinic: provide patients the highest-quality health and wellness services in a warm and stress-free environment. “We strive to stay on the leading edge and deliver evidence-based...

Small Business of the Month – November 2021: Assistology, LLC

For Meaghan Walls, helping children and adults with disabilities was a proud family tradition. “I was immersed at a young age in disability services through Children Respite Care Center, which was our family business,” Walls said. “I saw firsthand the issues and...

July Small Business of the Month: Premier Claims

Interested in becoming a Small Business of the Month winner? Apply today! Advocates for residential and commercial property insurance policyholders. Modern-day Robin Hoods. “We are fighting the good fight and keeping insurance companies accountable,” says...

July Small Business of the Month: JAN-PRO of Omaha

JAN-PRO of Omaha is more than a commercial cleaning enterprise; it is an incubator of opportunity: “We sell franchises to people to become business owners, and we acquire clients to give to our business owners,” says Tumi Oluyole, President, JAN-PRO of...

Small Business of the Month – July 2022: Media King Communications

When it comes to bringing internet connectivity to the unconnected and underserved in Nebraska, one name stands out like a king – William King. King is head of Media King Communications, a nationally certified Minority Business Enterprise (MBE) that offers WiFi...

February Small Business of the Month: CleanWash Laundry Systems

From their vantage point as local laundromat owners, Todd and Toni Santoro saw a prime opportunity to give a new business a spin. That was in 2008. CleanWash Laundry Systems has since grown into a multi-million dollar sales and service organization. With...

October Small Business of the Month Winner: Contemporary Analysis

Contemporary Analysis (CAN), our October Small Business of the Month, specializes in predictive analytics. Before you ask Google to define that, here’s the simple explanation: The CAN team, including president Nathan Watson and a crew of data scientists, helps...

You have a great story – tell us!

Excellence is a way of life here – earned not given – and it should be celebrated!