From humble beginnings in Omaha to a worldwide powerhouse and back, Bozell is not your average advertising agency.

“For our clients, we have generated and continue to generate communications and big ideas that are as smart as they are creative. Each begins with solid research and strategy and ends on serious results that outdo the competition and engage audiences,” said Jackie Miller, Bozell’s chief marketing officer.

Founded in 1921 by Leo Bozell and Morris Jacobs, today’s Bozell counts among its most celebrated achievements the “Milk Mustache” and “Pork, the Other White Meat” campaigns, the agency’s role in bringing the NCAA Men’s College World Series to Omaha, and the work its done for a long list of iconic local clients, including First National Bank of Omaha, Mutual of Omaha and Union Pacific.

As it approaches a century in business, Bozell is guided by a vision to “empower those who aspire to change the world.”

“This vision means more to us than just words on a page,” Miller said. “It’s what motivates us day in and day out. It’s what helps us make decisions. It’s what allows us to build lasting relationships. It’s why our clients choose to do business with us and why our employees choose to work here. It’s what our founders instilled in this company nearly a century ago, and it’s most certainly what will continue to motivate our way of business for years to come.”

Winning Insights from Our December Winner:

Providing an Excellent Customer Experience

“In advertising, to provide good customer service means that we must make our clients’ business our business. At Bozell, we call that being ‘close to the customer,’” Miller said. “We constantly work to deeply understand our clients’ business objectives, industries, market opportunities and consumer needs and expectations. If we aren’t solving business problems, we aren’t doing our job. This philosophy is exactly why we have the 60-plus-year relationships with clients like the NCAA Men’s College World Series and First National Bank of Omaha.”

Empowering Employees and Creating a Culture in which They Can Grow and Succeed

“It starts at the top. Many companies say they have a strong work culture, an open work environment and free snacks, but in order to provide a truly unique culture for your employees, you have to take some of the control off of the work environment and allow the culture to think and breathe,” said Kim Mickelsen, Bozell’s CEO. “We’ve seen firsthand that developing a flexible work environment where everyone’s needs are heard and taken into account will bring a company success in the long run and will help reduce employee turnover.”

 Best Practice Tip

“Delegate, delegate, delegate,” Mickelsen said. “Find and hire people who you trust to execute quality work at a high capacity. This is going to be the simplest way for a busy CEO who is just starting out to manage his or her workload while improving the company’s culture.”

The Value of Chamber Involvement

“Having been founded right here in Omaha, being connected to the city by way of the Greater Omaha Chamber is a big deal for us. We both share a love of the Greater Omaha area, and we both have similar goals to grow and improve our community,” Miller said. “The Chamber works hard to be true partners in helping us network and making key connections with businesses and the community.”

Impacting the Community

“Bozell has a long history of giving back. It’s been part of our DNA from the very beginning. Our founder, Morris Jacobs, strongly believed that we should ‘pay rent for the space we occupy on this earth’ by giving our time and talents,” Miller said. “Every year, we donate a significant portion of our labor hours to nonprofit work. In fact, we once received the Corporate Citizenship Award from the Greater Omaha Chamber for our philanthropy efforts. In addition, our staffers are encouraged to get involved with local organizations and nearly 30 percent of our staffers are on board positions with local nonprofits.”

Want to learn more? Learn more about Bozell at Bozell.com.

Many thanks to our generous sponsor! 

Premier Bank is the sponsor of the Small Business of the Month award. View more information or nominate a small business online.

MORE IN THIS SERIES


June Small Business of the Month: Digital Sky

Equal parts soaring and stunning – well-executed aerial video is an artform, and the team at  Digital Sky, our June Small Business of the Month, is taking it (and their filmmaking drones) to new heights. “We got into this business to do things that no one...

June Small Business of the Month: SignIT

Creativity, quality design and exceptional customer service – it is the success trifecta at family-owned SignIT, a longtime provider of custom signage, banners, window lettering and promotional items in Greater Omaha. “What drives us is having a great,...

February Small Business of the Month: LoTemp Equipment Company

Bob Hillebrandt’s vision for LoTemp Equipment Company came into focus in 1979 when he launched the business in some unoccupied warehouse space in a north Omaha.   “I wanted to take my expertise in the engineering and refrigeration fields and help companies grow,” he...

Small Business of the Month Nominations Being Accepted

Do you work for or deal with an outstanding small business? Recommend it for one of the Greater Omaha Chamber’s biggest honors! Nominations are continually being accepted for the Chamber’s Small Business of the Month award, a monthly recognition given to...

July Small Business of the Month: Valpak of Omaha

If you’ve lived in Greater Omaha for any length of time, odds are you know the company’s signature service offering – that instantly recognizable blue envelope packed, every month, with deals and discounts on dining and entertainment, home...

March Small Business of the Month: Apex Informatics

Like most of the Greater Omaha Chamber’s Small Businesses of the Month, March winner Apex Informatics doesn’t intend to be small forever. “We are planning to go global in the future,” said CEO Jay Tedla. Founded in 2012, Apex Informatics is an...

Small Business of the Month – December 2020: Patricia Catering and Cocktails

At Patricia Catering and Cocktails, catering is both profession and passion. “Food nourishes us and it brings us together. Whether our clients are celebrating a marriage, welcoming a new baby or comforting family over the loss of a loved one, we pride ourselves on...

April Small Business of the Month: Svec Promotions

Svec Promotions is settling nicely into its new home city. The 30-year-old promotional product company moved to Omaha from Hooper, NE, in 2016, a shift that allowed the addition of a retail showroom.While the relatively new address has helped the...

November Small Business of the Month: United Insurance Agencies and Affordable Auto Insurance

United Insurance Agencies and Affordable Auto Insurance have been serving the Omaha metro for almost 75 years combined. The secret to that longevity can be traced to the companies’ shared operating philosophy. “We hold ourselves to a high standard of excellence in the...

March Small Business of the Month: Big Mama’s Kitchen & Catering

As it preps for its next ten years in business, nationally-known Big Mama’s Kitchen & Catering is cooking up something very exciting – a big move to a brand-new location. The soul food favorite, known for its oven-fried chicken and sweet potato pie ice cream, is...

March Small Business of the Month: Carlson West Povondra Architects

The team at Carlson West Povondra (CWP) Architects has earned the admiration of Chuck Olson, CEO of OCI Insurance and Financial Services – so much so that he nominated the firm for recognition as our March Small Business of the Month. Olson knows the...

December Small Business of the Month: Omaha Fashion Week

  “We really have a specialty and have become known nationally as a great place for high school- and college-age designers to get their start.”Brook Hudson, producer, Omaha Fashion Week You can hear it in Brook Hudson’s voice – a...

You have a great story – tell us!

Excellence is a way of life here – earned not given – and it should be celebrated!