Recently we had the privilege of sitting down with Doug Sorenson, Mark Sorenson and Carrie Ericson from Haney Shoe Store, a longstanding cornerstone of the Omaha community. Established in 1942 by their grandfather, Paul Haney, this family-owned business has stood the test of time, evolving from a shoe-repair shop that sold boots on the side to a destination for quality footwear.
In an age where online shopping dominates, Haney Shoe Store remains unfazed. They recognize that fitting shoes isn’t just about size—it’s about understanding each customer’s unique needs and preferences. Their extensive selection of 27 brands, including work shoes, comfort shoes, and athletic wear, caters to every lifestyle and profession. While they offer a wide selection, Haney Shoe Store’s core market is industrial footwear having contracts with many industrial companies as their main source for footwear.
Haney Shoe Store is a proud member of the Greater Omaha Chamber. “The best benefit is the contacts we are able to make and the people we are able to visit with. The educational classes have helped with digital media, marketing and social networking”, says Ericson. For Haney Shoe Store, leveraging these educational offerings has proven instrumental in enhancing their digital presence and expanding their customer base.
Haney Shoe Store prides itself on its customer service. “We sit every customer down that comes into the store and treat them like our family”, says Doug Sorensen. As third-generation owners, they want to ensure every customer who walks in feels comfortable and leaves with a good experience and supportive footwear.
The familial atmosphere extends beyond customer interactions to the employees themselves. With team members ranging from 22 to 73 years old, Haney Shoe Store prides itself on fostering a diverse and inclusive workplace. It’s not just a job; it’s a family affair, with many employees having dedicated over two decades to the company—a testament to its supportive environment and strong values. Doug Sorenson said it best, “Times may change, but if you take care of your customers, they will keep coming back.”
To shop or learn more about Haney Shoe Store please visit https://www.haneyshoestore.com/
