Economic Outlook

A Quick Peek into Greater Omaha’s Economy

Optimistic Outlook — More than 100 of Greater Omaha’s CEOs completed this year’s Economic Outlook Survey. The majority of companies reported doing as well financially in 2017 as 2016. In 2017, a slightly larger proportion of companies outperformed the previous year, compared to those who outperformed 2015.

Furthermore, most CEOs expect 2018 to be an even stronger year than 2017 and anticipate hiring more employees and increasing revenue.

Performance in 2017 vs 2016

Most CEOs felt that company performance in 2017 was on par with 2016 in terms of capital investment and employment. A majority felt that sales revenue increased in 2017.

Looking ahead at what’s up or down for 2018

The majority of Greater Omaha’s CEOs indicated they expect to increase both employment and sales revenue in 2018. Nearly 60 percent of all CEOs project capital investment to stay consistent in 2018, with almost a third expecting a higher investment.

Looking ahead at what’s up or down for 2018

The majority of Greater Omaha’s CEOs indicated they expect to increase both employment and sales revenue in 2018. Nearly 60 percent of all CEOs project capital investment to stay consistent in 2018, with almost a third expecting a higher investment.

Expectations for Growth in 2018 vs 2017

CEOs expect higher potential for local growth in 2018. Almost half of all CEOs felt their company will grow faster than the national pace in 2018. However, the majority of CEOs felt that their company would grow on pace with Nebraska, Iowa, the Omaha metro, and companies within the same industry.

How will this growth be achieved?

According to the CEOs who responded to the survey, the most important factors to grow their business are labor availability, labor costs and benefit costs.

 

Who completed the survey?

The largest share of surveyed CEOs’ companies belong to the Professional, Scientific, and Technical Services industry (19.8%), followed by Financial Services industry (15.1%). No responses were reported in the following industries: Mining, Quarrying, and Oil and Gas Extraction; Facilities Support Services; Travel Arrangement Services; Investigation and Security Services; Waste Management and Remediation Services; and Public Administration.

Who completed the survey?

No responses were reported in the following categories: Mining, Quarrying, and Oil and Gas Extraction, Facilities Support Services, Travel Arrangement Services, Investigation and Security Services, Waste Management and Remediation Services, and Public Administration.

 

Number of Employees

The employment distribution of the responding CEOs’ companies is fairly close to the employment distribution of the Omaha metro. Our survey had a smaller proportion of companies with fewer than 10 employees and a larger share of companies with 50-99 and 100-249 employees, compared to the Omaha-Council Bluffs, NE-IA MSA.

 

Methodology

An email with a link to complete the 2017 Economic Outlook Survey was sent to CEOs from active member companies of the Greater Omaha Chamber and a paper version was given to CEOs at the September board meeting. Online respondents were given a three-week period to complete the survey. A total of 131 surveys were submitted, with 117 completed. Data were reported from completed surveys only.

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