No Standstill. No “off” switch.
This is Omaha. We Don’t Coast.


Not just a great place to live – a great place to be alive.

That’s Omaha: A city where you can stand-up and stand-out. With a diverse business community and a bustling arts and culture scene, Omaha is potential unleashed.

It all stems from our roots. Over the last 165+ years, we’ve forged a path from notorious to non-conformist and never-forsaking. Always moving forward. Together. In times of challenge and triumph. No coasting allowed. That’s who we are – and who we’ve always been. Omaha. Umon’hon. “Those going against the wind or current.”

We are energized by a youthful, well-educated workforce; a low cost of living and competitive wages. It’s your choice: grow your career at a startup or Fortune 500 – or forge a path all your own. From world-class dining, arts and entertainment to our crackling nightlife and shopping scenes we do it up big this city of more than 960,000. Everyone who arrives to work and play hard elevates us more.

This is Omaha. This is home. Our rugged past brought us this far. Let’s invent our future together.

New to Omaha? Our We Don’t Coast Ambassadors are ready to help our newest residents feel at ease to call Omaha home.

From dense forests to dare-to-get-wet water experiences – get your gear and get outdoors.

Face it, there’s a foodie in you fighting for the perfect flavors.

Big-time attractions, outdoor recreation and a nightlife that will take you into tomorrow, region is packed with energizing entertainment experiences.

Our top acts, focused festivals and high-energy happenings are meant to thrill and engage.

Don’t just think fun, BE fun. Remember, here, we don’t coast. We shop. We visit. We go.