Excerpt from We Don’t Coast magazine: omaha.com/wedontcoast
Photo: Admiral District

Every September, to celebrate national Good Neighbor Day, Alisa Roth and her team at Bloom Works Floral give away 10,000 roses – one dozen to each person who walks through the door. Here’s the twist: They ask that each person give away 11 of those roses to 11 people to create many, many random acts of kindness. Bloom Works has been doing this for 13 years now.

“It’s by far our favorite day of the year,” Alisa says. “We see lots of our loyal customers, but we also see a lot of new faces that just want to join in the giving. … Flowers make people happy, and it’s awesome to see the great response the community gives to us and each other in return.”  

Alisa won the 2017 Deb Dalziel Woman Entrepreneur Achievement Award presented by America’s Small Business Development Centers Iowa. She was praised in her nomination for “putting her heart and soul into making Council Bluffs the best place it can be.”