Excerpt from 2017 We Don’t Coast magazine. Photo by Bill Sitzmann.

Fueled by a bit of fearlessness and a lot of hard work, Jill Dudzinski has arrived at the highly sought-after intersection of profession and passion.

 “I’m doing what I want to do – and moving forward.”

Moving for sure. Jill is the driving force behind Hello Ruby, our first mobile fashion boutique – a store-on-wheels stocked with contemporary women’s apparel and accessories, including local, handmade jewelry.

“My demographic is really where I’m parked for that day,” she says.

Destinations range from Junkstock and the NCAA Men’s College World Series to private gatherings like birthday and bachelorette parties.

In business since April 2017, Jill got the idea for Hello Ruby (named after her cherished mini-labradoodle) during a family trip to Lake Okoboji. After visiting an old RV-turned-boutique, “I said, ‘I’m doing that.’”

Just three weeks later, Jill and husband Austin bought a used delivery truck and enlisted friends and family to help convert it. Jill’s mother, late Omaha artist Sue Kocsis, played her own important part in the genesis. Proceeds from posthumous painting sales funded the Okoboji trip that led to her daughter’s “aha moment.”

“My mom used to say, ‘You only have one life, go out and play.’ So on the back of my truck, I have ‘Go Play, Gorgeous.’”

Down the road, Jill sees the possibility of some brick and mortar pop-ups but for now, she’s just rolling with it.

“If I could sum up the truck in a few words, they would be, ‘Do what you want to do, have fun doing it and feel your best doing it.’”

 You might also like: We Launch