At The Startup Collaborative, we work with a wide variety of founders. They range from those who have started multiple companies to those who have never imagined themselves as an entrepreneur. One consistent aspect we often hear about from those who become successful — or who are well on their way — is the notion of Imposter Syndrome.


Imposter Syndrome is often described as that feeling of not deserving the successes you’ve rightfully earned. That somehow, you got lucky, and that the circles you now find yourself in, won’t fully accept you, your company or a presumed lack of expertise. Simply put, Imposter Syndrome can completely debilitate those susceptible to social insecurities.


So how do we feel about Imposter Syndrome at TSC? There are two ways to go about it, there’s the “fake it ‘til you make it” approach, putting on that expected persona to combat the idea that you might not belong…


…Or you can embrace your individuality. One of the most efficient ways to learn and challenge who we are is to take ourselves out of our own comfort zone. The fact that someone doesn’t “fit the mold” of an entrepreneur is even more exciting for our ecosystem. It’s paving the way for anyone and everyone to take that leap of faith, without the social restraints of being the next Mark Zuckerberg, Bill Gates or Jeff Bezos.


Our investment thesis actually provides you with a step-by-step approach to knowing every crucial detail about the company that you’re building. From market fit to the development cycle, even financial forecasting and creating your first (of many!) sales pipelines — we’ll be that sidecar on your journey toward building a company focused on longevity. 

We scour our ecosystem for individuals and teams who look at Imposter Syndrome and utilize it as a motivator, a means to prove themselves. We’re constantly on the lookout for people wanting to disrupt industries. And, as our world continues to rapidly change, disrupt what it means to “be an entrepreneur.”

Embrace What Makes You Stand Out