The journey from the problem validation to that unforgettable first paying customer can feel punishing and touch-and-go. It doesn’t matter what kind of company you are building, there is a methodology to simplify the path to increase your odds of success.

This is why The Startup Collaborative exists in Omaha, NE. TSC is radically improving the odds of success for entrepreneurs who aim to build high-growth, software-centric companies. Most recently, TSC is seeing validation from a new generation of inventive founders disrupting the direct-to-consumer (D2C) eCommerce ecosystem.

With the increasing consumer-focused validation that is popping up from our founders, a rise of new D2C companies are transforming how we shop and how consumers make decisions online.

Here are a few proven D2C companies in TSC portfolio right now: