Often, startup stories focus more on the product and company than they do the people that made them possible. We at The Startup Collaborative have found that our mission statement to allow everyone an unbiased investment thesis to building their own tech-centric company allows us to step aside and let the entrepreneurs be center stage. The Behind the Founder campaign is meant to do just that —  let the stories of those who call themselves TSC Fellows be told from their own perspective.

What’s your name?

James Dickerson

Where are you from?

LIncoln, NE

How did your upbringing influence you today?

My parents always said if I wanted something, then I needed to earn the money and buy it myself. So at 8 years old I started my first business and instilled a great work ethic that I carry to this day.

Whether you’ve met them or not, who is one REAL person that has influenced you?

Garth Glissman was my high school basketball coach, and I’ve never met anyone who’s worked harder. He always taught us to keep our priority straight, and whatever we do always do our best.

Who is one FICTIONAL character that has inspired your life/career and why?

Richard Hendricks from the show Silicon Valley is a very relatable character as I love the accurate portrayal of always having to battle to learn new skills, conquer new challenges and constantly pivoting. It’s a grueling fight, and the show’s creators do a great job representing that roller coaster from being on top of the world to panic attacks and self doubt.

From a sketch on a napkin to officially starting up, what triggered the inception of your company?

Needing a solution straight up. I was working with a great friend of mine based out of Nashville, and a client in Omaha. A project that should have taken 6 weeks max took 6 months to finish. We enjoyed working together but it was so inefficient that there was no way we could survive dealing with projects that took so long. So I started searching for a solution, and didn’t come up with a solution so I decided to create one.

Within The Startup Collaborative, what level was the most challenging for you, your company and why?

Level 4 was the most challenging for me personally because I came into it with the wrong mentality. I tried to write user stories for a preconceived platform, where I should have created users stories and then built a platform to fit those needs. It may not sound like a big difference, but believe me, it make all the difference.

Within The Startup Collaborative, what level has been the most rewarding for you, your company and why?

Level 2 was the best, because I knew personally I had dealt with certain pain points and issues, and I thought others were in the same boat, but actually talking with other audio engineers and hearing that they too were struggling with these issues helped cement that there was something to this idea.

Presently, what does a typical day look like for you and your company?

Starts at 7 am, looking over daily tasks, and usually digging into some backend work. Then usually 3-4 phone calls and several meetings throughout the day. Currently just working on making as many connections as possible.

What’s next for you and your company?

I’m actively searching for a technical cofounder and am narrowing in on several candidates. Hopefully, in the near future, there will be a new team member and development on the platform will begin.

See? Everyone Can Startup!