When you’ve worked as hard as entrepreneur Abby Gross, hitting the “Go Live” button on a website isn’t enough when you launch your company. On June 8, Abby will be throwing a live launch event surrounding her new company CHANT.

With higher restrictions on bags and purses for stadiums and concert venues, CHANT has successfully created a solution that follows event guidelines with more environmentally-friendly materials. Utilizing a material called TPU (Thermoplastic Polyurethane) Abby has found a way to reduce the environmental hazards of clear plastics that are unable to biodegrade like PVC (Poly Vinyl Chloride).

The co-star of the CHANT brand is the fashion-forward aesthetic of each bag, influenced by Abby’s experience in the fashion industry. Available via her website, launch event in Lincoln, and subsequent pop-ups that will be announced throughout 2019, thousands of concert-goers and sports fans will now have an arena approved bag that follows security guidelines, positively impacts the environment, and looks damn good doing it.