Visibility has soared over the past year and a half. An O! sticker or temporary tattoo is far more desirable to a child than candy or trinkets. The campaign's grass-roots strategy, or reaching out directly to the public, has been an instrumental factor in the success of the campaign. The O! has been introduced to the general public through:

• Festivals and area events
• Sales of O! merchandise, apparel and gift items
• An interactive ososurprising.com Web site featuring area events, links and a comprehensive O! store
• Creative print and media advertising primarily from local businesses and organizations
• Radio talk show appearances
• Usage by area organizations such as Douglas County Election Office, Omaha Public Library and UNO
• Usage by the economic development division of the Chamber in creating an Omaha DVD - with countless usage of the city's symbol - takes the O! throughout the country